One of the most important aspects of building wealth and success as an entrepreneur is having the right money mindset. Developing a relationship with cash and setting bold, ambitious goals can make all the difference in your journey.

Reasonable goals feel safe. They’re achievable, comfortable, and fit within the box of what we’re taught is possible. But here’s the problem: reasonable doesn’t inspire action. Reasonable doesn’t spark excitement. And reasonable won’t drive you to push through challenges when things get tough.

Getting started is difficult. It takes resilience, courage and determination to succeed. And when the going gets tough, it’s your vision, the big, exciting, scary vision, that will keep you going.

Think of the marketers who replaced industries and shaped the world; None of them were driven by modest ambitions. It’s this confidence that gives you the resilience to take risks, the courage to face rejection, and the determination to keep putting yourself out there. When your goals are big enough to motivate you, they are the fuel that propels you through demanding situations and propels you toward success.

We can say that money buys happiness. But you buy cash options, freedom and security. And that gives you the opportunity to make a bigger impact.

A positive money mindset means:

When you limit yourself to moderate goals, you restrict the opportunities that cash can provide, just for you, but also for your family, your business, and the reasons you care.

Ambitious goals have a strong mental effect because they generate enthusiasm, fuel motivation and push us to take ambitious action. Big goals require us to step out of our zone of convenience and challenge ourselves and the prestige quo, which leads to breakups and ordinary results. By setting big goals, we tap into our potential and notice talents we didn’t know we had. It is through our personal drive that we expand the perseverance necessary to overcome setbacks and continue even when things get difficult.

Big goals will also give you clarity and focus. In tough times, it’s easy to lose momentum or wonder if good luck is possible. But having an ambitious vision for your business helps you stick to your project and reminds you why you started.

In the end, most people don’t fail because they aim too high and fail. They fail because they aim too low and fail to achieve their goal. Here’s the challenge: avoid small play. Stop allowing other people’s fears and limitations to dictate what’s possible. Dream big. Set the kind of goals that will light a fire in your soul. And when he tells you that your goals are unreasonable, smile and say, “Look at me. “

Melissa Houston, CPA is the founder of Fractional CFO Agency, Cash Confident: An Entrepreneur’s Guide to Building a Profitable Business, and the founder of She Means Profit. As a business strategist for small business homeowners, Melissa helps women in mid-career transition unlock their dream business and also guides established business owners to grow their businesses more profitably.

The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever.

Melissa Houston, CPA covers private business and finance that impacts entrepreneurs.  

With her CPA designation and more than 20 years of practical experience, Houston is widely known for her financial management expertise. Houston has been sharing her wisdom and experience with Forbes. com readers since August 2020.

Houston works with female tech founders as a Fractional CFO through the Fractional CFO Agency, which she founded.

Houston is the foreign sales site for Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business, founder of She Means Profit, foreign speaker, and covers small business finance. Houston has worked with many small business owners to help them increase their profits and make more money in their business.

Follow Houston for all the money issues affecting small business owners today.

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