Tumblr, an online blogging site owned by Verizon since Yahoo’s acquisition in July 2016, will ban adult content from December 17, 2018.

The site, founded in 2007, is making the move about three weeks after its app was removed from Apple’s App Store after some child sexual abuse material appeared on Tumblr.

Now, Tumblr says it will move to ban all adult content as of December 17, including photos of genitals, as well as photos, videos, illustrations and gifs of sexual acts.

“We have spent considerable time weighing the pros and cons of expression in a community that includes adult content,” Tumblr CEO Jeff D’onofrio wrote in a post on the site. “In doing so, it became clear that without this content, we have the opportunity to create a place where more people will feel comfortable expressing themselves.”

Tumblr “was the last place on the Internet that wasn’t restrictive,” said another. “A very sad loss for the Internet.”

It’s the second major development to cancel adult content in a matter of days. Starbucks on Thursday said that starting in 2019, it will have new filters in place to prevent customers using it in-store Wi-Fi from accessing explicit content.

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Yahoo acquired Tumblr for $1.1 billion in 2013, and the deal proved to be a scourge for CEO Marissa Mayer, as Yahoo took a pair of charges to write down nearly half of its value.

But the site remains active with 449.2 million blogs and, according to its statistics, there were more than 32.4 million posts on Monday.

If you haven’t been to Tumblr lately – or ever-here’s a look at their best 2018.