The giant porn company suffered a seismic loss in business when the U.S. world Cup team triumphantly lost to Germany on Thursday … with a notable gay exception.

People over at Bang Bros – who run sites like Bang Bus, AssParade and TugJobs-tell TMZ their network of sites took a 33% hit during the big match.

But for some reason… his gay website, gay pawn, has seen a rise in traffic … at a rate of 23%.

Theories in the office:

— It was a great 2-screen experience – hot footballers got people hot – Someone else controlled the TV – footballers got “curious” more curious – All that talk about headlines …

Not that there’s anything wrong with any of our theories.

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