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The president-elect and his circle of relatives have a direct and potentially lucrative stake in the sale of a cryptocurrency product that is higher in price in the hours after the sale, days before it opened.

By Eric Lipton

Reports from Washington

President-elect Donald J. Trump and his circle of relatives on Friday began promoting a cryptocurrency token with a Mr. Trump symbol drawn from the July assassination attempt, a potentially lucrative new venture that the Maves of ethics have raided as a blatant effort to the money-within-the-workplace workplace he’s about to occupy again.

Leaked a few days before his inauguration moment, the venture is the latest in a series of moves through Mr. Trump that blur the line between his role in government and his circle of relatives to credit his global strength and fame. This is yet another sign that the Trump circle of relatives will be much less hesitant at this time to bend or break classical moral boundaries.

Trump himself announced the launch of his new company Friday night on his social media platform, amid announcements about filling the keys to the federal government. He calls the token $Trump, promoting it with the tagline: “Join the Trump community. It is a story in the doing!

The Venture Ardiversified through CIC Digital LLC, a subsidiary of the Trump Organization, which has already sold a variety of other types of products such as sneakers, perfumes, and even virtual trading cards.

But this new venture takes Mr. Trump and his circle of relatives directly to the global promotion of cryptocurrency, which is regulated through the Securities and Exchange Commission. Trump recently revealed that he intends to appoint a cryptocurrency advocate as president of S. E. C.

A disclosure on the online page promoting the tokens states that CIC Digital and its affiliates own 80% of the source of the new Trump tokens to be released in the next 3 years and that they will be paid for “business revenue” as the tokens are sold.

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