Champion athletic, a Winston-Salem-based Hanesbrands (NYSE: HBI) label, has embarked on a partnership with USA Cycling. The first-of-its-kind collaboration will focus on designing and creating a clothing line for the U.S. Cycling BMX freestyle national team, including athletes, coaches and staff.  

The clothing will be shown as part of the BMX Freestyle kit at the sport’s debut at the 2020 Tokyo Olympics. Through the partnership, the champion will gain global visibility during international competitions. 

“We are proud to support the USA Cycling BMX freestyle National team,” said Jon Rahm, group President, global activewear for Hanesbrands. 

For more information about the partnership, click here to read the full story on the Triad Business Journal website. 

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