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In the hotly contested TV advertising wars, 18 online brands spent approximately $624. 7 million on domestic tv advertising in the United States in 2014.

The most wasteful logo Trivago, based in Germany, with $108. 5 million, as it tried to grow its logo in the United States.

But Expedia Inc. ‘s companies, Trivago ($108. 5 million), Expedia. com ($105. 8 million), Hotwire ($92 million) and Hotels. com ($50. 2 million) accounted for 57%, or $356. 5 million, of total U. S. online TV spending in 2014.

The expense estimates come from iSpot. tv, which tracks “pay-TV media and similar earned virtual activity on social media, search and video,” the company says.

Using knowledge of iSpot. tv, AdAge reported that Trivago spent more than the seventh, or $64. 3 million, of all brands, not just brands, on U. S. tv classified ads. U. S. in 2014 in a singles ad. 10 list.

“However, in terms of broadcasts, Expedia leads with more than 41,000, followed by Hotwire (39,600) and Trivago (36,700), reflecting a Trivago spending strategy,” a iSpot. tv spokesperson said.

By comparing some of the biggest spenders among the largest consumers of online TV advertising in 2014 in the U. S. , tweets and comments, etc. ).

Expedia logo ad spend accounted for 17 percent of ad spend in the online category and generated 39 percent of all virtual activity, according to iSpot. tv, and its spokesperson said, “Expedia is gaining interactions across multiple screens. “

Booking. com is “the winner”

The iSpot. tv spokesman characterizes Booking. com, a unit of the Priceline Group, as “the other virtual winner” in terms of the impact of its television advertising. Booking. com, which accounted for 9. 8% (about $61. 2 million) of total spending in the U. S. online travel category on television advertising. “Generated 17% of virtual activity with just under a million video insights obtained online and social numbers and healthy studies,” the spokesperson said.

Meanwhile, Trivago accounted for 18% of online ad spend in US TV travel, “but drove 7. 8% of virtual moves (video views, social shares, tweets, comments, etc. ) ),” the iSpot. tv spokesperson said.

“It’s transparent that Expedia as a logo has crushed it compared to spending,” the iSpot. tv spokesman said. “Booking. com behaved well. If you upload the virtual voice percentage for those Expedia logos [Expedia, Trivago, Hotwire, and Hotels. com], that is, 58% of all virtual activity, which is roughly equivalent to expenses.

The following graphic iSpot. tv illustrates the virtual influence of television advertising of the Expedia logo:

The following table of iSpot. tv points to the top domestic streams of 18 online brands in 2014:

iSpot. tv’s spokesperson may not easily assess how the $624. 7 million in national TELEVISION spending in 2014 compared to online brands’ spending in 2013 because the iSpot. tv part of the method has changed.

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Keywords: advertising, booking. com, expedia, hotels. com, hotwire, trivago, tv

Photo Credit: Expedia’s U. S. com TV ad is the most cash to get your vote share in 2014. Expedia