Today marks the launch of sports app ads in Ontario.

The Canadian province is said to be the fifth largest state in the United States and has complex gambling jurisdiction. Learn more about live sports and sports in Ontario here.

While there are many online gambling operators with the approval of the Ontario Alcohol and Gaming Commission, they will also have to enter into an advertising deal with iGaming Ontario before launching ON sports betting. .

Since the end of January, AGCO has approved more than two dozen online betting sites. LSR has reported in the past that at least 30 operators are seeking approval.

AGCO-approved sports include:

There are also approved online gambling sites such as WSOP, Party, Royal Panda and LeoVegas. Some operators that intended to launch in Ontario, such as DraftKings, got AGCO approval on Saturday afternoon.

“AGCO continues to work and help prepare gaming operators and providers for the launch of the new gambling market in Ontario on April 4, 2022,” he said. “Not all operators will be able to release their facilities from day one. “Some are more fit than others, which means that the new gambling market in Ontario will grow steadily in the weeks and months following the market launch.

Ontario Lottery and Gaming Pro Line has been around since August 2021.

Toronto’s theScore believes it is well placed to capture a percentage of the Ontario market. Penn National Gaming acquired theScore last year with that purpose in mind.

More Canada-based corporations are also contemplating participating in sports in Ontario. Northstar Gaming, which has a parent company with Toronto Star, will launch NorthStar Bets.

Rivalry Corp. , also in Toronto, will launch a sports-focused bookmaker.

Canadians were able to bet with grey market operators. These are sports bets that operated in the province’s unregulated ecosystem in the past.

Several of the authorized sports bets are making the leap to the regulated market, adding bet365, Unibet and 888. Prior to relaunch, these operators will be required to settle past bets with bettors in Ontario.

“We need to make explicit our expectation that all potential operators will do their best to behave fairly, responsibly and ethically during this transition period,” an AGCO said last month. “Operators’ conduct and evidence of their commitment to Ontario’s objectives standards, whether before and after market launch, will be duly noted and reflected in the regulatory technique we take with each operator. “

Before Canadian lawmakers amended Canada’s Penal Code last year to allow provinces to make sports bets on a single occasion in Canada, Canadians could only place match bets through provincial lotteries. Lotteries began launching expanded sports betting products in August 2021.

During the legislative process, Ontario regulators made transparent their goal of opening the province to advertising from online gaming operators.

In January, AGCO announced that the fourth of April would be the launch date for advertising sports in Ontario.

Following the update of the law last summer, sports betting operators outside canada began to position themselves almost without delay to know the market. PointsBet has established a Canadian team and has signed partnerships with national sports governing bodies, fictional characters and a Canadian football team. league team.

BetMGM targets hockey fans and aligns with The Hockey News, Wayne Gretzky and Connor McDavid.

FanDuel and Rush Street Interactive have announced leaders to lead their Canadian efforts.

Regulations that allow online betting advertising come at a price. FanDuel recalled its fantasy sports product from Ontario last week and more DFS operators will follow.

“When Ontario implemented its regulations, it just wasn’t welcoming fantasy sports,” said Peter Schoenke, Fantasy Sports board member.

Pat Evans is a Las Vegas-based journalist who covers sports affairs. Evans has worked in the past at Front Office Sports and Grand Rapids Business Journal. He is the author of two books: Grand Rapids Beer and Nevada Beer.