Vaping giant Juul Labs said Thursday it will suspend online sales of its non-tobacco, non-methol flavored e-cigarettes in the U.S.

The company has already suspended in-store retail sales of its mango, cream, fruit and cucumber, which watchdogs say have contributed to the vaping crisis among the country’s youth.

The suspension is immediate and will remain in place while FDA reviews vaping, the company said. The Agency is considering banning flavored e-cigarettes, which can lead to nicotine addiction.

Juul said it still believes flavored e-cigarettes can play a critical role in “helping adult smokers move away from combustible cigarettes,” which cause cancer.

Thursday’s announcement follows Juul CEO KC Crosthwaite’s review of the company’s operations after taking office about three weeks ago.

“We must reset the vapor category by earning the trust of society and working with regulators, politicians and stakeholders to combat underage use while providing an alternative for adult smokers,” he said in a statement.

The company also suspended advertising as he took office.

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“Given the lack of trust in our industry,” the FDA’s REVIEW of the health effects of e-cigarettes is the best way “to assess the role these products can play in helping adult smokers move away from combustible cigarettes as well as being kept out of the hands of youth,” Juul said Thursday. 

Vaping watchdog Robert Jackler, a Professor at Stanford University, says the latest move is “a step in the right direction.” But, he added, in November 2018, the cessation of sales of Juul-flavored e-cigarettes in stores led American Teens to migrate to mint IULA and menthol-flavored nicotine pods.

“If JUUL management is serious about curbing viral use of its products among young people, then it should only be sold in unsweetened tobacco flavors,” Jackler said in the letter.

Matthew L. Myers, President of the Campaign for tobacco-free children, said in a statement that jewel’s move “shows that he has changed for nothing under his new leadership and is not serious about preventing youth use.”

About 64% of high school students who use e-cigarettes currently use mint or menthol flavors, according to preliminary data released by the FDA.

“Juul deceptively claims that it will only sell menthol versions in the U.S. and never mentions that it simply reclassifies the popular mint flavor as menthol,” Myers said.

Follow US today reporter Nathan bomey on Twitter @NathanBomey.