Facebook’s trademark promise, “It’s free, and always will be,” suddenly disappeared from the site, prompting a round of gossip.

Instead, under the box where you sign up on Mark Zuckerberg’s social network, it now says, ” It’s quick and easy.

The change was picked up by social media experts including Matt Navarra – as it’s the first time since 2008, the home page doesn’t carry a promise the service is free.

Facebook has made a small but interesting change to its homepage pic.twitter.com/V56aqP07rt

Facebook’s Facebook Facebook hoaxes have claimed that Facebook plans to charge money for its services, but Facebook has always denied these stories.

On Facebook Facebook’s General myths page, the company says: “Facebook is a free site and will never require you to pay to continue using the site.

“You do, however, have the option to make purchases related to games, apps and other items.

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“In addition, if you choose to use Facebook from your mobile phone, please be aware that you will be responsible for any fees associated with the use of the Internet and / or text messages as determined by your mobile operator.

Bartholomew said: “the Public no longer considers Facebook ‘free’, it sounds hollow now.

“It’s almost a cliche to say you’re a product, but everyone now understands that Facebook tracks you and bundles ads for you. This is not a public service.