Keeping customers on your site is important for several reasons. The longer users interact with your content, the more likely they are to invest in your brand and move down the sales funnel. They can’t turn into paying customers until they trust your business and believe there is something valuable to offer. 

Your business cannot expand without customer loyalty, and as such, it is very important to create a smooth and efficient user experience on your site. Disruptions, delays and confusing navigation are the easiest ways to soar your bounce rate and lose conversions. If customers don’t enjoy their time on your site, why would they come back?

We’ll look at six ways to get customers engaged on your site:

Let’s dive in.

It’s especially hard to convince new visitors to join your email list and interact with the content for longer. It is very important to do everything possible to arouse the interest of visitors and keep in touch for further marketing efforts. 

Pop-up opt-outs are a great way to get their attention and convince them to subscribe to your email list. When users spend a certain amount of time on your site or scrolling a point on a web page, they are hit with a pop-up opt-out asking for their information. 

If you’ve ever wondered how to capture the information of users who are about to opt out of your site and dramatically increase your bounce rate, exit intent pop-UPS are the way to go. When your site senses a visitor is about to exit your site, it triggers a refuse display. From there, users can decide if they want to pass on their information or continue their journey. Since it can increase your website conversion rate by 53%, a pop-up is worth considering to grab leads and reduce cart bounce.

We’ve all had the unfortunate experience of looking forward to visiting a website only to take ages to download. Many people give up the web page. Attention spans are getting shorter, and especially for mobile users, it’s important that content loads quickly. More than three seconds, users will exit your site, increasing the bounce rate and reducing conversions. 

To enhance the user experience, improve the speed of your site. Compress large image files so they load along with other content on your web pages. Tons of resources let you check the speed of your site and tell you what you can do to make it load faster.

Too many websites make it difficult not only to access the business, but also to get customer support. Recent research shows that 79% of consumers will take their business to a competitor within a week due to poor customer service. You could have the best products on the market, but if you don’t care about consumers ‘ needs or address their pain points, it doesn’t matter. 

Customer service should be a core part of your business strategy. Without it, you don’t have the ability to collect feedback and improve your brand. If customers find it hard to get support, it’s time to implement stellar customer service practices that convince them to stay on your site.

Use chat to ensure round-the-clock availability for visitors. If you have a full-time customer service team, they can’t look after customers around the clock, which is why live chat is so useful. Real-time chat uses artificial intelligence technology to have conversations with visitors, answer their questions and provide instant help. 

Because it provides convenience and helps users quickly, chat support increases conversions as well as user engagement. You can track recurring problems and ask visitors how your business can improve to keep your business growing. “Read the article: the best chat software of 2019»

When visitors browse your site for the first time, they look for signals that tell them that your business is trustworthy. With so many e-Commerce options, brands have to work very hard to convince new customers they are worth spending their dollars on. By incorporating social proof on your website, visitors can see that others like and trust your brand, so they should too. 

It also helps that 92% of customers trust recommendations from people they know, so positive conversations about your brand goes a long way. Consumers today have less confidence in native advertising and what businesses themselves have to say. They prefer to hear from customers, clients and brands that have done business with you.

You can use the following types of social evidence on your site to keep visitors engaged:

It’s no secret that users love video content. The human brain processes visual effects about 60,000 times faster than text, making it easier to consume and understand. Visual content breaks the monotony and gives users something interesting to look at, improving interaction and encouraging them to stay on your site longer.

Incorporate video marketing into your conversion strategy. Get users ‘ attention by adding video content to the home page, the most visited web page on your site. If you can attract visitors the second they land on your home page, you are guaranteed to keep them on your site where they can continue to explore.

Think about how video can help you increase sales. Instead of using static images to display your products, use video demos, as 64% of consumers buy a product after watching a video about it. Potential customers can get a clearer look at your products and make an informed purchase decision when they have a video to guide them. 

If your site is hard to navigate, you can bet that your bounce rate will increase. When there are friction points in the UX of your site, it causes irritation and annoyance. Friction is all that disrupts the user from a smooth experience on your site and causes them to bounce. According to LTVPlus, about 80% of customers say that the experience that the company provides is as important as its products and services, so it is very important to pay attention to this aspect of your site.

Shorten the steps visitors need to go from opening to buying. The less action they have to take, the better. Update product descriptions to be clear, detailed and informative. Create a frequently asked questions page that answers visitors ‘ most common questions so they don’t have to contact you or search for answers online.

Make your website mobile so that those on mobile and tablet devices can easily scour over your content. Simplify the checkout process so you don’t have to purchase products. Do not ask customers to fill in more information than necessary, as 81% of users refuse the form after it is run. 

Getting customers to your site is one thing, but keeping them is another story. You need to make sure your site answers their questions, leads them through the sales funnel, and provides support. Otherwise, you will see an increase in bounce rate and a decrease in sales. How will you keep customers engaged on your website?