It is a long-standing dream to embark on a career in which moving around the global is a component of the description of your task. But what does it take to discover a luxury firm? In this edition of our Women in Travel series, we contacted Cleo Anderson, CEO and discoverer of the award-winning public relations company (actually several awards), The Anderson Media Group. Anderson has more than a decade of delighting in representing customers in high-end global luxury and has the recommendations to achieve it. We interviewed Anderson about the hotels of her dreams, and she doesn’t disappoint, suggesting complicated getaways around the world, recommending stylish hotels from Paris to Kyoto, with luxury getaways in Abu Dhabi, Monte Carlo and Beverly Hills.
And, in addition to offering the latest in professional-quality advice, its story is an inspiration to both budding professionals and landlocked global explorers who aspire to pass out and see the world. “Don’t be afraid to make your dream come true,” Anderson says. “Be proactive in locating the career you really need and ambitious when deciding where to spend in the world. There are so many amazing features and so many life-changing places. Go locate them. After all, as the cliché says: a thousand-mile adventure begins with a bachelor’s pass. “Once you start waiting for smart things, those things grow and happen over and over again,” Anderson says. “I welcome you.”
And she has achieved all this by being a pioneer in her field, as one of the few black founders in identifying her own unique and authoritative voice in the industry. The Black Lives Matter motion has highlighted diversity and representation to all grades of society, and Anderson has earned the words on how to move forward and succeed in the area of travel. “I think it’s wonderful to open people’s perceptions of how a CEO looks,” Anderson says. “I think it will be a component of this replacement and maybe challenge people’s stereotypes. I’m more than satisfied with doing it.”
But even if you don’t dream of a career in travel, Anderson offers witty words and clever words about the joy of the vacation itself. Whether you’re making plans for your first solo vacation or just looking for a landscape replacement (harder to locate during a pandemic), Anderson doesn’t lack helpful advice. “Just make an electronic reservation,” Anderson says. “Book the vacation you wanted to take and leave. Don’t be afraid to travel alone, either.” Rewards far exceed any initial doubt, after all. The most important lesson that travel teaches us, according to Anderson, is not only to expand the brain but also to affirm life. While traveling the world, he was informed that “we are all necessarily human and that other people are, in general, intelligent.” And what better time than now to be informed of this lesson? Read on for more wisdom, knowledge (and high-end hotels) in our verbal exreplace with Anderson. Brave for breaking down barriers (professionally and beyond) and smart vacations!
My resolve to retire is purely circumstantial. I helped a woman who owned a small PUBLIC relations company and I knew I basically had to run the company from very early on. One morning, I walked into the workplace and she told me that Vogue had left me a message about a story I had presented to them. “Vogue doesn’t remind people,” she says. That’s when I found out I might have a knack for it, and it happened to me that I could build something similar to myself. I took the step, with his blessing, completely hoping that things would work out, and it was the most productive resolution I have ever taken.
As for the trip, it’s been my love. And during my law studies, I had the opportunity to do my internship in Paris at eighteen; being alone in such a complicated city forced me to know the language and assimilate to a new culture. However, only when I was in my twenties I traveled more and did my first transatlantic vacation to Miami with my sister and a bridal organization. That’s when the travel virus took root.
In fact, I didn’t mean for public relations to be a component of the luxury PUBLIC relations decomposer we offer, so, in that sense, it was definitely a satisfied turn of fate and anything that multiplied once we started operating with the most sensitive hotels. I feel incredibly fortunate to the extent that my paintings and my way of life have merged into one, and I look forward to each and every day. I like what I do.
We have been working with high-end hotels for approximately seven years and have won awards based on some of those campaigns. What distinguishes The Anderson Media Group from other public relations agencies is our point of participation: we take the time to make a stop at the hotel, observe the product first hand and build relationships with the entire hotel team. In this way, we become a consumer we know from the most sensible to the bottom, which provides more engaging story angles and deep wisdom of what we sell to the press. We also help organize high-end Hollywood gift bags, which can be huge for consumers in terms of guaranteed global press. Lately we are operating with an exclusive hotel located in a lighthouse in Spain; were included in the gift bag given to the 25 most sensible Oscar nominees this year, and the owner told me they had won reserves from around the world.
There’s a lot of them! I celebrated my 40th birthday with a handful of friends in George V, Paris; it was a birthday present and one of the most amazing hotel stays. The Four Seasons logo knows how to offer world-class service. Four Seasons Kyoto has a magnificent design and is very zen. The Qasr Al Sarab from Anantara to Abu Dhabi is awesome: waking up with a view of the endless sand dunes is simply dreamy and the staff is wonderful. I also love the privacy and isolation of the Bel-Air Hotel.
Don’t be afraid to stick to your dream. Be proactive in locating the career you need and be ambitious in deciding where in the world you need to go. There are so many amazing features and so many places that change lives. Go locate them.
My delight as a black woman, in general, is incredibly positive, and this is especially true when I travel. I consider other people to be warm and welcoming in general and, for some strange reason, I am presented with gifts, no matter where in the world I am. Recently, in Egypt, I won a beautiful shawl and in Greece, two strangers gave me chocolate. My last ascent on the loose in flight was introduced to me in a white man. My feeling is that once you start waiting for smart things, those things grow and happen over and over again; I welcome you. In terms of career, I think it’s wonderful to open up other people’s perceptions of how he’s a CEO. I think it’s very important to be a part of this replacement and maybe challenge other people’s stereotypes. I’m more than satisfied to do it.
I looked for the pyramids and, despite everything, I did this previous holiday this year. Being there was spiritual, like coming home. The sense of history and seeing the pyramids and the Sphinx up close was simply incredible, and the concept that they were built so many years ago with clinical precision was impressive. It was a vital moment for me. My most significant professional holidays were the time I spent in Monaco with the guest of the Monte Carlo SBM hotel. We have been hired to do British public relations for their 150th anniversary, and their portfolio of hotels, restaurants and casinos is indeed impressive. Holidays included a private tour of the Monte Carlo casino, tasting the rates of the wonderful chef Marcel Ravin, and the Hermitage Hotel is a lovely place to stay. Working with such a prestigious hotel organization put us on the menu in terms of luxury travel public relations, and we provide press policy for everything from Vogue to Harper’s Bazaar. We also won 4 primary public relations awards for the one-year campaign. It was a pleasure to paint with them.
I think this is the best time to think about those exclusive trips you literally wanted to make and start planning them. Personally, I think the effects of global blocking will mean that more people will need them than ever before, and booking ahead of time can really mean big monetary savings: lately there are incredibly smart deals for long-term travel.
New Zealand is a position I need to see and explore because I am a nature lover. I hear it’s beautiful. Closer to home, I haven’t spent time in Ireland yet (which is embarrassing, because my mother is partly Irish), so I’d like to do that. I also need to explore the Scottish Highlands.
Check for a long weekend, check long-haul flights.
For me, start at the airport, so arrive early, relax and have a cocktail.
Tripadvisor.
Book, ebook the vacation you wanted to take and leave. Don’t be afraid to travel alone, either. I’ve made a lot of smart friends this way and traveling alone also develops a sense of me that provides power.
Food, find new cultures, gather new people and cultivate an open mind.
That we are all necessarily human and that others are, in general, good.
I’m a new Yorker with an incurable case of travel preference. I blame my parents: they took me to the Arctic Circle when I was only 14 months old. Since then, I’ve visited
I’m a new Yorker with an incurable case of travel preference. I blame my parents: they took me to the Arctic Circle when I was only 14 months old. Since then, I have visited 6 continents, 63 countries and 50 states, with occasional adventures (month) along the way: celebrated on the borders of the Middle East, traveling through the Caribbean without a passport, etc. I got my master’s degree with literary difference at the New School and my bachelor’s degree with English honors at Hobart and William Smith Colleges, awarded for the highest record outstanding in the humanities and the long-term promise of a researcher and Array The scholar has not yet been seen, yet my writings have been published in publications such as Architectural Digest , Business Insider, The Week, The Daily Beast and Recorder Newspapers, where I began my career as a journalist.
Be the first to comment on "How this black founder created an award-winning luxury PR agency"