Choice Hotels plans to open more than 30 new Comfort hotels in Japan by 2033, the hotel giant said Thursday.
The company confirmed that it has confirmed a 10-year extension of the existing General franchise agreement with Choice Hotels Japan.
The first seven new Comfort hotels are scheduled to open over the next three years in cities such as Kyoto, Matsuyama and Nagoya. It is expected that by 2025 the number of rooms in the Comfort portfolio will exceed 15,000 rooms.
“International growth is a major focus for us and Japan is one of the fastest growing tourist destinations in the world, so we are pleased to increase our presence in this highly sought-after global market,” Choice Hotels International President and CEO Patrick Pacious said in a statement accompanying Thursday’s announcement. “We look forward to strengthening our longstanding relationship with Choice Hotels Japan as we continue to grow Comfort’s presence and further integrate our digital business delivery platforms.”
In the first half of 2019, Choice Hotels International significantly increased its portfolio of rooms and hotels located outside the United States, increasing by 4.1% and 5.4%, respectively, since June 30, 2018.
The move will position Choice Hotels Japan as one of the country’s five largest operators.
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