These are exhilarating times for The GIST, a women-owned and women-owned media startup.

The investment and a list of newsletters that now exceed 400,000 subscribers, comes a number of newsletters, as well as podcasts and other expansion efforts.

However, the GIST turned to the sports veteran Pardeep Cattry with a very express newsletter project at the moment, following the good fortune of the great offer: the sports business.

“One of the most important video game stories of recent years is the continued rise of the female game,” Cattry said. not because they are not newsworthy, but because the gaming media landscape remains unfair. I’m excited to subscribe to The GIST as we do our component to close the policy hole and help tell a more inclusive and accurate game story.

I spoke with The GIST co-founder Ellen Hyslop to delve into this effort and what it means for the company as a whole.

1. Tell me, why is Sports Business your newsletter at the moment?Why is that precisely the case?

Less than 4% of sports policy is for female athletes, and sports policy has also sufficiently covered the advertising side of women’s sport.

One of the most important stories of the games industry in recent years has been that of the women’s game. Viewership, sponsorship deals and investments in the women’s game have increased. And yet, the politics haven’t been there, not because those stories aren’t newsworthy, but because nevertheless, because the gaming media landscape remains unfair.

Three years ago, we saw a business opportunity stemming from the lack of women-focused sports news content, which led us to discover The GIST. And now we see another opportunity to also focus on women in the field of sports affairs, adding context, conservation, as well as macro and micro research on the latest news.

The women’s game presents an exclusive expansion opportunity in the gaming landscape, creating an ever-increasing need for news coverage. GIST’s new sports affairs newsletter is now one of the few centralized places to get updates on the advertising aspect of the women’s game the way. )

From our operation in this industry over the past few years, it is evident that the area has warmed up due to the increased interest of our audience, investors and logo partners.

From an internal perspective, our data, insights and conversations with our audience have highlighted this need for female sports activity policy. We can say that our network was thirsty for stories about the successes and impact of women in sport. sports industry, as well as news about advances in gender equity.

We also feel guilty from the point of view of the brand project. In the end, we present The GIST with a project to point out the betting box in the game and this extends beyond the stories of the games and also to the realm of the games. We are excited to bring our unique voice and healing to the feminine aspect of business games.

2. What inspired you most about Pardeep?

There were many! First of all, we were inspired by his paintings. Our team had already followed her, as well as her content on SB Nation and her plays for The Athletic, The IX and The Guardian. We enjoyed his way of speaking and analyzing football. But more on top of that, we enjoyed the intersectional component of his paintings and how he didn’t hesitate to communicate how sports and social issues intersect, which The GIST says is an indispensable component of the discussion. We thought this would allow her to bring vital to the women’s sports industry.

A month after the launch of the new newsletter, we are already very pleased with the way Pardeep has moved his journalistic skills and wisdom from our area to The GIST’s sports business vertical. her editorial skill was instrumental in bringing the newsletter to life and temporarily earning The GIST a reputation as a credible, engaging and centralized position to get updates on the business side of women.

3. In your opinion, what has been the most secret gaming business story in the women’s game over the past year and why?

This is tricky because almost everything is covered! But if we were to pick one, we think other people are sleeping on the state of women’s hockey right now.

From a business perspective, lately it has been very desirable to stick to the area. There is a strained relationship between PHF and PWHA for a variety of reasons (which we talked about in our podcast, The GIST of It). There is an opportunity for the NHL to be a massive supporter and supporter of a sustainable women’s hockey league. However, they are reluctant to do so.

The PWHPA has all the most productive hockey players in the region, the gold medal game between the United States and Canada had a large audience at the Beijing Olympics, and sponsors flocked to the league. The PHF, however, is amassing partners and investors, pumping millions of dollars into its league.

Merging a league is difficult, even if there seems to be room for both. It’s an incredibly desirable scenario from a business perspective, and one solution will have a common effect on women’s hockey for years to come. we that more sales issues do not communicate about it.

4. There seems to be a big issue that women’s football is a big problem, and if so, what leads you to this conclusion?

Absolument. Il is a women’s game of undeniable momentum right now, so it’s a really exciting time to be a component of it.

We are seeing a trend towards greater investment and interest in female athletes, their groups and leagues. Angel City FC, founded in 2020 through famous founders and investors, plus Natalie Portman, Abthrough Wambach, America Ferrera and many others, recently announced that the club has already recorded $35 million in sponsorship revenue, still (at the time) not betting a Game. President Julie Uhrman also said the club had sold more than 14,000 season tickets before its first season. For context, mlS LA FC has sold just over 18,000 season tickets for its 2020 season.

The audience of women’s sports television has also reached unprecedented levels in all sports. The U. S. gold medal hockey gameThe U. S. and Canadian Games at the Beijing Olympics attracted an average audience of 3. 54 million on NBC, more than any televised NHL match in the U. S. This season, making it the most-watched hockey game moment in the U. S. In the NCAA world, March Madness’ female ratings are skyrocketing with viewership rising 15% in the first two rounds according to ESPN. In addition, the women’s tournament averaged nearly 20% more minutes of logo exposure than the men’s tournament.

Female athletes also earn unique sponsorships. In the first March craze of the NIL era, UConn’s Paige Bueckers and Louiville’s Hailey Van Lith have a chance to win on social media among the Sweet 16 players and the players make up 11 of them. the 20 most sensible athletes. In the world of tennis, Emma Raducanu, 19, has added Porsche to her list in sponsorship development along with Vodafone, Dior and Tiffany.

These examples are all from the last few months and there are so many others that involve the immediateness of women’s sport. We’re already laughing a lot covering everything in our Sports Business newsletter!

5. Last February, I asked him what The Gist was looking for to be in five years, and he told me this: “Our vision is for The GIST to be the go-to source for sports for underserved sports fans, or what we like to do. “Call a “new type” of sports fan or an “evolving” sports fan.

A year later, how are you doing for that purpose?Has the purpose changed?

In fact, we are pleased with the progress we are making toward this purpose and the expansion we are seeing in our audience, our team and our components. We are also proud to be part of an area that is developing and changing.

Our genuine hope is that others will see the women’s sports industry not only as mandatory for the prosperity of our society, but also as an incredibly lucrative business opportunity. This update is what will allow us to point out the betting box in sport.

While our vision is to be that selection position for evolving and underserved sports fans, it’s also about having an effect on the industry as a whole.