Facebook’s leading operations officer had a reassuring message for the advertising guys who were watching his exhibition at today’s convention: everything is great.

Or as Sheryl Sandberg said towards the end of her appearance at the interactive advertising bureau’s annual executive meeting: “Custom ads do wonderful things.

The COTO’s 25-minute assembly with IAB Executive Chairman Randall Rothenberg began with what is an awkward topic for the social network, hate speech on the platform, but after Rothenberg allowed his Facebook fun to be more commonly a cat and a circle of family photos, Sandberg replied: You’re right!

“Almost all Of Facebook’s content is made up of friends, family circle members, non-public relations,” he said, before mentioning Facebook’s latest figures about applying its content. “Hate speech is 0. 07%; it’s still too much, still too small.

This, Sandberg added, is not only a smart policy, but a smart business: “Consumers don’t need to see hate. Advertisers don’t need to be around. “

The chief operating officer said that if he made sure his automated systems captured 97% of hate speech before users reported it, Facebook would possibly go too far. “To make the numbers so good, we exaggerate, ” he said.

He did not mention reports in The Washington Post, BuzzFeed News, and elsewhere that Facebook’s control overcapped content moderation decisions to avoid offending some of its top vicious right-wing actors with a documented history of violating Facebook regulations that oppose hate speech and misinformation.

Rothenberg then politely raised a common complaint about Facebook, using content advisory algorithms to keep other people interested.

“There are many mysteries attached to them, ” he said. ” Can they be addressed with other hate speech tactics?”

Sandberg described this as a Facebook issue that seeks to make us happy.

“When you interact with the content, we show you more,” he said. “We don’t send you content, for ads. “

But less than six months ago, Facebook was experimenting with tactics to get others to enroll in more teams on the platform, adding a “Related Discussions” link amid a comment thread between my mother, brother and me.

(This link no longer appears in this thread; Facebook PR says this ended in the US. But it’s not the first time But it continues in other countries).

And a May 2020 Wall Street Journal report and a long article by MIT Technology Review published Thursday documented how Facebook executives reversed members’ attempts to remember the advisory algorithms that were driving them. others towards more conflicting and exasperating content.

Much of this week’s discussion in the annual New York-based IAB collection covered how to do business without collecting so much data, however Sandberg told Rothenberg that Facebook users don’t have to worry about privacy because Facebook doesn’t share their details with third parties. .

“You tell us who you’re looking to reach, we take it, and we run the ad,” Facebook’s speech summed up advertisers. “We’re not giving them anything back. “

This sums up the procedure quite well, I tried it myself, but Sandberg’s defense as a “privacy protection” ignored the amount of knowledge collected through Facebook. This happens not only on your own platform, but also on the Internet on sites (including this one) that integrate your code.

Facebook may end up monetizing its behavior on the Internet by turning its Outdoor Activity setting into Facebook, a therapy easier than site-specific deactivations than Senator Ron Wyden (D. -Ore). He denounced an appearance Monday of the IAB as a privacy coverage. “So boring that most people will abandon it. “

But the back of Facebook refused to reveal how many users used the media or simply verified their personal ad likes to see which Facebook profiles help maintain their interests.

Sandberg’s return with Rothenberg ended with a discussion about the new Internet regulations imaginable, anything Facebook approved with so many classified ads that the crusade could well constitute a Facebook bailout of the data industry.

“Most corporations oppose the regulatory adjustments they make to them,” Sandberg said. “We don’t. “

In particular, Facebook supports national privacy law to update the laws of each state, such as the California Consumer Privacy Act or the recently passed Virginia Consumer Data Protection Act, as stricter liability provisions for online forums that would make them guilty of surveillance. “Harmful content “and respect for electoral integrity.

But, Sandberg said, it is vital to draft regulations that do not harm small start-ups without the compliance resources of a tech giant like Facebook.

It would have been difficult not to agree with your description of your employer’s ability to comply with even complex and overlapping regulations: “We are Facebook, we can adhere to it. “

I look at the intersections of technology, culture and strength since the definition of “social media” began with CompuServe and local bulletin board systems and

I observe the intersections of generation, culture, and strength since the definition of “social media” began with CompuServe and local bulletin board systems, and the Washington Post had not yet introduced a website. From 1999 to 2011, I wrote the Post’s customer generation column, and since then, I’ve continued to write about feedback loops between us and our devices, apps, and media like USA Today, Yahoo Finance, Fast Company, and Ars Technica. I am also a common speaker and moderator of occasions like Web Summit and SXSW on those issues, I met most Internet founders and once won an email reaction from Steve Jobs.