Facebook wants to make it easier for famous people to engage with their fans on the site. That’s why the company is launching new ways for Facebook users to interact with public figures they follow, be it internet creators, authors, athletes or sports teams. As part of these efforts, Facebook has started testing a feature that will let multiple public figure accounts contribute to the same Facebook Story during an event, plus a new tool in News Feed that’s going to recommend people public figures they should follow. These suggestions, naturally, will be based on content you’ve engaged with on Facebook or other famous people you follow already.

In addition to that, Facebook is introducing Fan Reply Stickers for Stories, which will allow public figures using Pages to prompt people to respond to their posts with a photo or video, and then those replies can be re-shared in Stories with their entire fan base. Also happening in Facebook Stories, public figures can now add “swipe-up” links to their posts, a feature that will give them the ability to share direct links to merch and other products they’re trying to sell to their followers. Facebook says that not only does it want to give all creators a way to make money and grow their business, but it wants fans to easily find t-shirts, books, concert tickets or anything else their favorite public figure may be pushing.

Back in July, Facebook brought its Stars rewards service to a small group of video creators, and that feature is continuing to expand to more places around the world, according to the company. In case you’re not familiar with Facebook Stars, which was originally designed for the gaming community on Facebook Live, it lets creators receive one-time support from their fans on the social network. People can buy packs of as little as 100 Stars for $1.40, with public figures including creators getting one cent per Star the receive from fans. An example of how this is being used on Facebook is makeup artist Braannxo, who offers rewards like one-on-one makeup tutorials for those who send the most Stars in a week or month.

Of course, as great as it is for public figures to be able to interact with their fans as much as possible, Facebook also needs to ensure it’s keeping them safe from abuse on their platform. One of the ways it’s doing this, the company says, is by launching a new Help Center destination to help creators spot and report suspicious accounts and/or interaction. Facebook is also testing a tool that will let people know if they have previously engaged with an inauthentic account, as well as better reporting methods for accounts pretending to be public figures on Facebook Pages, Profiles and Instagram.

Instagram Facebook Facebook is no secret that Facebook has a serious problem with fake and bot accounts on its family of apps, including Instagram, WhatsApp and of course the main Facebook, and it is fully aware of this. Instagram Facebook the company says it has built tools to help people distinguish fan accounts from the official Facebook and Instagram Pages, noting that it uses proactive technology, too, to find accounts that can confuse people because it’s not clear if it’s one of the public figure they follow or if it’s just a fan page.

Facebook says it will have more to share on these and other tools later as it continues to work with public figures, partners for testing and iterative features like all those mentioned above. As for Facebook’s constant moves to help creators make money, well, they shouldn’t be a surprise – especially since it faces stiff competition in the space from the likes of YouTube and Patreon.