Debenhams Progressive web app

Fast and fun twice as fast as Debenhams ‘ previous mobile site.

Mobify

Debenhams Progressive web app

Find out how the new PWA compares to the old m.dot site

Mobify

VANCOUVER, British Columbia, Oct. 30, 2017 (GLOBE NEWSWIRE) — Leading British retailer Debenhams is delivering on its promise for growth and efficiency while making shopping effortless, reliable and fun with the launch of one of the UK’s first retail Progressive Web Apps (PWAs). Built on the Mobify Platform, the new mobile site has more than doubled the speed of Debenhams’ previous mobile site, with typical shopper journeys now requiring less than half the time, the retailer reports. These are important achievements, since fast browsing and page load speed lead directly to revenue growth, now that mobile has become the fastest growing shopping channel around the world.

A photo accompanying this release is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/faca54b7-0d08-4799-8e7a-ae8ad7b3f36c

A video accompanying this release is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4ad56f42-47b8-405c-8979-65acaab965b2

Ross Clemmow, managing Director, retail, digital, food

“The new site will change the experience of our customers shopping with Debenhams on their mobile phones. Now we have technology that not only provides a better, faster experience, but allows us to keep up with shoppers ” expectations while on the go.

Mobify leads the retail market in providing seamless customer journeys incorporating PWAs,  automated Web Push Notifications, Accelerated Mobile Pages (AMP) and other cutting-edge mobile technologies. The new site went live in early October, after less than four months of development and was delivered by SapientRazorfish and Mobify.  Shoppers can access the Debenhams PWA on www.Debenhams.com to experience an app-like, smooth and streamlined shopping experience on the web, without requiring an app store download. Such capabilities allow retailers like Debenhams to convert a larger part of their mobile web audience.

The new Debenhams website joins other brands making the transition to PWA, including Twitter, the BBC and PWA’s award-winning mobify-developed ecommerce for Lancame USA. The Mobify platform helps retailers like Debenhams manage both traffic and renewed engagement to increase the potential for competitive advantage in conversion rates, revenue growth, new customer acquisition, market share and customer satisfaction.

Debenhams is a leading international, multi-channel brand with a proud British heritage that trades from more than 240 stores in 27 countries.

According to Mobify CEO Igor Faletsky, ” Debenhams has recognized the need to put mobile customers first. PWA gives them a premium online shopping experience and positions them for future growth. We are very excited to work with the Debenhams team.”

Notes to editors 1 https://www.imrg.org/media-and-comment/press-releases/over-half-of-online-sales-now-made-through-mobile-devices/

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