A bidding war between tech and media giants is about to begin with premium streaming content : NFL games.

NFL Sunday Ticket, a package that includes all National Football League Sunday games (except those that are locally blackened), has been a must-have for DirecTV’s satellite television service, but it is widely accepted that DirecTV, which AT

The stream is expected to bid on the package, which lately attracts around 2 million subscribers. A seasonal club starts at around $300 (there are promotions that allow you to get a free Sunday ticket if you accept a secure scheduling package). If you do not receive DirecTV, you can pay a streaming package for the same price.

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Apple, which is in talks with the NFL about the games, on Friday reported the tech news The Information, which brought in other people familiar with the situation.

Live sports have been a priority for Apple, which has its own Apple TV streaming devices, an Apple TV app and platform, and an Apple TV streaming service with original TV series, adding “Ted Lasso. “director James DeLorenzo last year to run his own sports division, The Information ed.

Apple responded to a request for comment.

Amazon and ESPN are also in the game, NBC News reported, bringing resources from the companies. Amazon Prime Video began streaming Thursday Night Football games in 2017 and the NFL announced in May that Amazon would be the exclusive home of Thursday Night Football starting with the 2022 season.

Neither Amazon nor ESPN commented on the report.

However, Walt Disney Co. Ceo Bob Chapek, when asked about the effects in May on sports rights, expressed interest in NFL Sunday Ticket. “It’s anything we’re talking to and we’re contemplating and thinking about,” he said. Obviously, it’s a property, but we’ll only do it like our other rights if there’s something that adds price to shareholders.

A Sunday Ticket about the NFL took a stand at the Allen Conference

Talks are underway, the two media outlets reported, but the formal bidding procedure has been announced and will most likely take a stand over the next year with the classic TV and virtual media corporations involved.

Rumors have made the NFL broadcast a way to boost the viewership of NFL Sunday Ticket. DirecTV, which allegedly paid $1. 5 billion a year to the NFL for the rights, has its own reasons for dropping the Sunday Ticket ball. over the division of the television service, AT

Don’t rely on the new DirecTV, says Phillip Swann, editor of TVAnswerman. com and HomeTheaterTonight. com. The satellite service can retain Sunday Ticket if the league strips itself of the rights to a Pay-TV service and a streaming service, he said.

“That’s how the league can succeed in the greatest number of people and generate the maximum revenue,” Swann said, adding, “Nobody understands it better and it would make the new business more valuable to a buyer, like Dish. “”

Despite the strength of the tech giants and ESPN’s father, Disney, they don’t rely on the streaming player: Peacock.

The streaming service unveiled a year ago through NBCUniversal’s parent company, Comcast, “should not be overlooked as an imaginable streaming winner,” Swann said. “Comcast has the money and the motivation to make it happen. “

Follow Mike Snider on Twitter: @MikeSnider.