On Wednesday, the American Football Federation and CBS Sports announced a new Open Cup Rights Agreement of the US, the last 47 tournament games that will be broadcast live on Paramount + CBS for 2025 and 2026. The determined games will also be shown in CBS Sports Network and CBS Sports Golazo Network.
The agreement represents a significant building in the tournament exhibition, which is the oldest active football festival, but is suffering to download an exposure to the MLS and the USL Champions League.
Last year, for example, Appletv + concluded a shorter agreement to show the last 3 laps and seven Festival games.
But what is also remarkable here is that CBS is already a spouse of the USL championship and One Liga, and it has also been the Casa de los Matches of the Concacaf Nations League since the creation of the competition. And the Open Cup package can supply a ramp for CBS to familiarize the enthusiasts and MLS clubs, and vice versa, before the MLS looking for a new linear television agreement in 2026.
Currently, Apple TV has global transmission rights in the league in a 10 -year package that takes position until 2032. But the league also has smaller agreements with classical stations to simulate a pattern of those games. In the United States, it is Fox Sports that has a package that includes 34 normal seasonal simulas, as well as platform matches in the Ligas Cup and the MLS Cup, adding the two finals.
But this pact is only 2026, the same expiration date as the CBS agreement with the USSF, which governs the open cup. And there are reasons to think that perhaps CBS would be open to Fox replacement, or perhaps to register in Fox, such as Simulcaster MLS.
One of the maximum convincing reasons that MLS and CBS can be the long -term partners is that CBS already dedicates more global football systems than any other US station at this time. Among its offer of a wide diversity of competitions in Paramount +, directed through the UEFA Champions League and the Italian series, and its study program forged in CBS Sports Golazo and the sports network CBS, there is no one but can fit the natural volume.
And it is also a convincing program. Look how the League of Nations took place. During the defeat in the semifinal of the United States shocks opposed to Panama, the CBS analyst and the former arsenal and the legend of FC Barcelona, Thierry Henry, have become a component of history when Cecilio Waterman celebrated his winner in time.
After the moment when Torpid functionality in the defeat of Americans opposed Canada in the third game, the reaction of the former American international in a set such as Clint Dempsey and Maurice Edu as worthy of interest as the effects themselves.
The main points of the existing linear agreement of MLS with Fox are not widely known, and it is not transparent if the league has just accepted the monetary offering of a classic diffuser. But if MLS arrived at the negotiating table this time through the ability of a diffuser’s ability to announce the league on its platforms before rights prices can be, CBS Sports turns out to have a transparent step. And with respect to the CBS sports model, the more you can wear football houses under its umbrella, the better.
But what CBS can avoid is the same as ESPN and indivision interrupted to continue its relationships with MLS: the inability to organize games on their own transmission platforms.
Presumably, any live canopy for CBS deserves only to occur in its network or cable offers, not in its Paramount +transmission service. A giant component of the price of the past ESPN agreement with MLS for ESPN was the stock of local television games outside the market that hosted in ESPN +. And Univision was not a transmission component with MLS in the past, it was also building its own VIX transmission service when the recent maximum agreement with Apple was negotiated.
Possibly there would be less rigidity opposite to the accommodation of safe correspondences determined in Paramount + than when this 10 -year pact began. But we do not know what Appletv would come out of such a relationship. The streamer would have lost cash according to its cautious audience as a whole. Why would you like to abandon the content you had paid to a more widely distributed competitor?
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