Mobile Internet marketing is now synonymous with Internet marketing. Today, more users are constantly using mobile devices than connected ones. In late 2016, Google began testing the mobile index. When they deploy and start using the index, search engines will look at the mobile version of your site up to the desktop version to determine the ranking.

Websites without a mobile version or with a poorly optimized mobile website will slide even further in search results pages (SERPs) as the rollout covers more sites. The good news is that some mobile SEO tasks are very easy to do on your own.

If content runs inconsistently in environments, you’re missing out on the opportunity to attract an audience. Mobile SEO, just like traditional SEO, is about creating and tagging content in a way that makes it stand out on the web. Use this list of DIY mobile SEO tips to protect your brand from search engine penalties and maintain online visibility:

One of the most important lists business owners can create, Google My Business accounts are free and easy to set up. Fill in the information to the best of your ability, and include as many images of your business as possible. When people enter a search for your business online or through the Google app, they are more likely to see this information first. Make it so that it was considered.

Related: How to set up “Google My business” for your small business

In addition to the Google My Business account, mobile users can use other websites and apps to search for your brand. Frequently review and update all listings for your online business. Update listings on Yelp, local websites, TripAdvisor, Facebook, Angie’s list, the better business Bureau, and other popular business directories. These lists will ensure that search engines get the information they need when searching for your name.

Related: 7 DIY SEO Tactics for companies not willing to hire a consultant

On mobile devices, social networking sites use significant traffic. About 80% of social media users spend time on social media on mobile devices. If you want to maintain visibility with mobile users, prioritize your social media marketing strategy. Use platform specific advertising, interact with users, and / or post prolifically to ensure your brand stands out.

Related: is Amazon’s ‘Merch’ the Next big thing?

If your business uses WordPress or another platform, use plugins designed to make your mobile site more user-friendly. WordPress offers plugins to improve website speed, optimize images and take care of other important mobile SEO tasks. WPtouch is a somewhat ubiquitous WordPress plugin that will create a Google approved mobile friendly version of your site. If you’re not currently using a professional to update and optimize your site, see how plugins can help you maintain visibility online.

Related: 20 crucial WordPress Plugins

Mobile users search differently than desktop users. Optimize for mobile keyword searches to keep content in front of the right people. While you can purchase tools to find the right keywords for your content, you can find keyword comparisons using your device in Google search Analytics.

Related: 3 Tools to uncover your competitor’s keywords

To improve page load times on mobile devices, optimize images for mobile users. If you are not using a plugin to help with images, identify those that present problems using the page speed tool and then compress or resize for faster loading times.

Related: 5 ways to optimize your e-Commerce campaigns

In addition to searching differently on a mobile device, many people digest content differently. Readable and user-friendly content tends to work better on mobile devices, but testing is the only way to know for sure. Consider using the basic a/B test format to determine which types of mobile content work best.

Related: so what is the “X factor” in a / B testing formula? (Infographic)

You may not want to dive into the detailed code optimization that can boost search rankings, but you can consider a few basic actions. To optimize your local search, include both city and state in the header tags, URL, H1 header, and Meta description.

Mobile SEO will soon trump desktop SEO. Consider working with a professional or trying a DIY head start today to ensure your site maintains visibility in mobile and desktop searches. A few simple tweaks can increase your digital presence and bring local customers to your door. 

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